L.O.V.E partners in a brand’s success. We believe in brands; we love them. L.O.V.E is a leading Paris and New York based creative and artistic studio which builds a unified language and unique vision for a roster of international luxury brands. L.O.V.E collaborates closely with brands to understand their roots and offers everlasting artistic vision through:  Concept & Image, Design, Packaging & Merchandising, and Print Communications & Advertising films.

A CONVERSATION WITH THE FOUNDERS

PARIS, JÉRÔME FAILLANT-DUMAS

What kind of agency are you?

It’s not a typical agency. The people at L.O.V.E combine experience and know-how, fueled by passion. Our organization is flexible and open to international markets, with a reasonable number of clients, which allows us to remain available for close cooperation and a tailored approach.

How do you define luxury?

Luxury is whatever you make it. It is aesthetic and eternal. The products we work on are rooted in the subjective and the intuitive. The art of a luxury brand consists in giving structure to the subjective, demarcating dreams, while remaining open to intuition, and making decisions independent of trends and fashions. Eternity is somewhere between nostalgia and the spirit of the age.

What is your mission?

My experience at Chanel, Yves-Saint-Laurent then Artistic Consultant for Christian Dior Perfumes brand image, showed me people and management of major luxury goods companies are the ones who know their own brand image better than anyone and who know where they want to take it. It is up to us to understand the roots of the brand and its history, in order to find its proper and legitimate positioning. We must follow the client as the brand evolves in terms of quality and image, in order to give it an everlasting artistic vision.

Is this a form of love?

Absolutely! We believe in brands, we love them. Our expertise consists of a rich artistic experience, an intuitive and emotional relationship with the brand and the ability to look ahead to the future. We do not analyze and dissect things; we feel and experience them.

What are your powers of seduction?

We are organized and approach projects in a way that encompasses every aspect, from the concept and the image, to the design and packaging, merchandizing, publications, communications and advertising films. We combine the skills of a communications agency, a design studio and an architect’s office in order to build a unified language and a unique vision. Brand images are puzzles that must be as coherent as possible, and L.O.V.E is the best possible source of coherence.

NEW YORK, BENJAMIN SCHAFIR & JÉRÔME FAILLANT-DUMAS

Why did you choose New York as the next location for L.O.V.E?

Jerome and I opened L.O.V.E New York to collaborate with American-based brands. Being close to the house is imperative to establish a shared dialogue. Together, we build a unified, creative and strategic image and voice. New York also provides an interesting lens to gauge the landscape of America’s dynamic, creative energy. By merging the international perspectives of our New York and Paris teams, L.O.V.E offers a distinct voice.

What differentiates L.O.V.E New York from L.O.V.E Paris?

In New York, we’re taking risks and challenging the traditional definition of luxury in bold and imaginative ways. Today, companies are at a pivotal moment, redefining how they cultivate a voice. At L.O.V.E New York, we embrace the entrepreneurial spirit and the young, creative energy of America. We work side by side with our clients and our Paris team to capture the essence of the brand in a global market.

What is your philosophy?

To have the utmost respect for each brand. Each project is completely different and it’s essential to capture the project’s unique spirit and DNA. The singular thread running through all of our work is respect, artistic quality and expertise. Having worked in-house for luxury companies, we have the awareness of when to say no and not overstretch the brand, but rather breathe new life into its world. L.O.V.E. New York projects all have the same obsessions: luxury, quality and perfection.

A VISIT IN PARIS

A VISIT IN NEW YORK